The difference between
We put a lot into making our trailers look incredible.
But great visuals alone don’t get people to back a campaign…
What matters is telling the right story to the right people.
Making them feel like, “this was made for me!”
That’s where our proprietary method comes in
The Superfan Launch Engine™
1
Story-first strategy
We create the narrative that builds deep emotional connection to the people who will champion it.
2
Find your superfans
Your game isn’t for everyone. We identify exactly who your superfans are and rebuild every asset around them.
3
Post-launch success
Post-launch success The journey doesn’t end there! Your campaign is designed to create a long-term thriving business with post-launch sales and future campaigns.
This framework powers not only your trailer, but your entire marketing strategy
So you get reactions like this
“Before Ori, our marketing was guesswork. After working with him, we knew exactly who we were selling to and how to reach them.
That clarity has fueled multiple six-figure Kickstarter campaigns and positioned us to grow far beyond what we imagined.”
Every project is a bespoke campaign, built around your game, your goals, and where you are in your journey.
01
Strategy & Foundation
- Product foundation:
Clarifying what your game truly is, why it exists, and the experience it promises - Superfan avatar deep-dive:
Identifying the exact people who will champion your game (they might not be who you think they are!) - Story spine strategy:
Your game’s central narrative, the guiding logic behind every marketing decision you make - Business and launch roadmap:
A clear, decision-ready document for the launch and long-term publishing strategy beyond this single campaign - Pricing & Pledge Strategy:
We align perceived value with real-world costs, then structure your pledge tiers to create a smooth experience that drives strong backing behavior.
02
Production
- Movie-quality animated launch trailer:
Cinematic, bespoke, built from your unique story - Full media kit:
Cutdowns and clips optimized for ads and social - Custom campaign assets:
High-quality GIFs and 3D renders for your campaign page
- Movie-quality animated launch trailer:
03
Campaign & Launch
- Pre-launch strategy:
We give you the strategy to attract your superfans and build a powerful following before day one - Asset Alignment:
Ensuring your campaign page, ads, copy, and visuals all tell the same story - Narrative Stress Tests:
Recorded reviews that pressure-test every key marketing asset before launch - Pricing & Pledge Strategy:
We align perceived value with real-world costs, then structure your pledge tiers to create a smooth experience that drives strong backing behavior.
- Pre-launch strategy:
Every project starts with a conversation with our founder, Ori Kagan
If you’d like to work with us, just click the button below and and tell us more about your game. We’ll get back to you within 2 working days — and if we feel it’s a good fit we’ll suggest some dates for you to have a chat to Ori.
The impact on our fan base was a surprise
“Ori’s guidance brought clarity to our marketing process and helped us define our brand’s voice and identity. Thanks to Ori’s methods, our fan base grew beyond expectations!“
Helping creators to exceed expectations
“Ori’s review really kicked my butt to fix my page, leading to three times more funding than I expected!”
HOLY CRAP!!! THE VIDEO IS STUNNING!!!
“Ori’s work on our Kickstarter video for Planegea pushed us over the top from professional into world-class, and helped us bring in over a quarter million dollars for that campaign. My first response to seeing it was: Can’t recommend him highly enough.”
Helping bring your boardgame to light
“Without Ori, our game Chemical Overload may have never seen the light of day, let alone been a successful, fully funded Kickstarter.”
Inspiring first time publishers
“We didn’t know the first thing about marketing before we met Ori. He helped us find our identity as a brand and connected us with all the best resources. We wouldn’t have succeeded without him!”
Evoution of a board game!
“Ori’s valuable insights helped us take our board game Primates to the next level!”
Get funded on day one. Build a tabletop business that lasts a lifetime.
FOR CURIOUS MINDS:
The answers to your questions
What assets do you need from me to get started?
The most important thing we need is your final design files so we know exactly how your game will look. Since we work entirely in animation, we don’t need a physical prototype. We’ll send you a clear list of exactly what we need when we kick things off.
How far in advance should I reach out?
As early as possible — ideally at least three to four months before your planned launch date. Our biggest constraint isn’t production speed, it’s availability. As a boutique agency that values quality over quantity, we only work with a limited number of creators at a time.
What's the investment for a full production?
Every project is different, so we need to know more about you including your goals and launch timeline, to give you a quote.
Fill out our short application form here to see if we’re a good fit. If we are, we’ll set up a consultation call to explore your project together, and we’ll be able to give you the price on the call, once we better understand your project.
Can I just pick Ori's brain on something?!
Yes — that’s exactly what the Power Hour is for. Bring whatever is keeping you stuck or your burning questions about launching, marketing, or how to turn board games into a sustainable question. Book a Power Hour →
Do you have a program for creators who want to crush it on Kickstarter?
We do. The Crowdfunding Duckademy is a practical, expert-led program for board game creators who are serious about publishing and want to get their next launch right.
Every week you get live sessions with Ori and Dusty Droz — publisher of Botany and multiple million-dollar campaigns — covering everything from messaging and superfan strategy to campaign pages, ads, and long-term publishing. You bring your project, problems, and questions to the table and we work through them together.
It’s an active, supported community with weekly accountability, peer feedback, and a growing library of frameworks, tools, and case studies built specifically for tabletop creators.
Learn more about Crowdfunding Duckademy →
